Business Decisions is a new small business oriented database, which will allow you to create maps based on various statistical data, such as extensive consumer household data, market segmentation data, population forecasts and demographic data. You can then generate maps, reports, and graphs based on this data. This new tool can allow the small business to:

• Analyze trade areas and create detailed trade areas
• Perform competitive analysis
• Evaluate market penetration
• Identify new store locations
• Target media buys and direct mail campaigns
• Find new customers
• Reveal untapped markets
• Select the right merchandise mix
• Expand into appropriate new markets
• Build customer loyalty 

To try this new service, you will need to log in and accept the User Agreement. Then scroll down to either the Express Logon or My Account Logon.